Only products that have attained at least 3 stars according to the Eco Rating® system will qualify as Bright®. This means Bright® products put measurably less pressure on the environment. The packaging of all Bright® products Always carries a QR-code that links to a website in which the results for all 19 environmental impact factors can be viewed in detail per product category. When you opt for Bright® you are opting for a product that really contributes towards a reduced environmental impact. Do your bit. Think Bright® !